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Artist Spotlight: Ariel Gold

Ariel Gold is an independent singer-songwriter from Toronto, Canada. With a major in Drawing and Painting from OCAD University, Ariel produces all her own album covers, creating the effect of an art gallery on her Spotify page. She has performed her poetry, some of which is included in her album, Weather, at the Art Gallery of Ontario and the Gardiner Museum on the opening night of Yoko Ono's recent exhibit "The Riverbed". Her previous single "Innocence" was featured on the Indie Pop & Chill Spotify editorial playlist.

With her latest release, "Hypersensitivity", Ariel engages her listeners with haunting vocals and an electric feel, presenting the feeling of hypersensitivity through a deep expression of femininity.

We sat down with Ariel to get to know her better and take a closer look at her art and creative process.

When and how did you get into music?

I started classical cello training at age 4, my mom was a professional french horn player and wanted to start us young. I came to singing and songwriting on my own, taught myself guitar and piano, and eventually production which I use as my songwriting tools. It was a solitary journey to connect with and express myself. I was extremely private about my songwriting until I started recording with my producer Arthur down in Brooklyn.

How would you describe your style?

I sometimes say that when it comes to my music my medium is emotion. It’s very personal and therapeutic for me. I use it as an outlet. I’ve been inspired by many great artists, especially the indie folk artists of the 2010s, to come to my art form and show up imperfectly to the page or the microphone, for better or for worse.

What makes you unique?

I think what makes my work unique is it’s interdisciplinary aspects, that I paint all my own album covers, and that my songwriting is completely my own. I write all my own lyrics. I am constantly exploring new aspects of different genres to incorporate in my music and evolve as an artist in the process.

What has been the greatest hardship in your career thus far and what helped you overcome it?

It’s hard as an artist to believe in yourself. And so crucial. One of my favorite quotes is “It is often audacity, and not talent, that makes a great artist.” Believing in my work’s value and staying motivated to continue investing myself in it has been a huge challenge and always so rewarding to overcome.

How do you incorporate your painting in your music?

I paint or photoshop all my own album covers. I try to post equal amounts painting content and music on my Instagram, as it’s a great platform to exhibit both.

Follow her on Instagram | Facebook

Stream her music on Spotify | YouTube | Apple Music

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